World Quality Day is observed every year on the second Thursday in November. This year, it falls on November 10. The purpose of this day is to raise quality awareness and provide support to individuals and organizations for the achievement of economic prosperity and the adoption of high-quality standards. In 2008, the first World Quality Day took place in London, United Kingdom (U.K.). Every year, the theme of World Quality Day is decided by the Chartered Quality Institute (C.Q.I.). Some of the previous themes included “Sustainability: Improving Our Products, People, and Planet” and “Creating Customer Value.”