Putting our new look to work


Rotary’s new visual identity has everyone talking. Some Rotarians like it and are already using it, as you can see in the examples above. Others aren’t so sure. Even RI President Ron Burton admits to being skeptical during the early stages of the Strengthening Rotary initiative. But after asking many tough questions, he’s become a believer.

“At the end of the day, we’re going to be way ahead on our public image and what people think and know about Rotary,” says Burton.

As you begin incorporating the new guidelines into your communications, keep the following in mind:

  • Clubs do not need to discard any unused materials. We encourage you to follow the new guidelines on materials you create in the future.
  • Clubs can use the free fonts recommended in the guidelines as an alternative to the two recommended fonts that require licensing fees. It’s your choice.
  • Your Rotary pin will not change. It remains the blue-and-gold metal logo that identifies Rotarians worldwide.
  • The Strengthening Rotary initiative extends far beyond our visual identity. It offers a new way to tell our Rotary story.

Updated guidelines highlighting the flexibility of the voice and visual identity recommendations will be available in the coming weeks with more tools and templates to follow.

“You’ve got to capture their eye,” says Burton of the new look. “If you capture their eye, you can capture their heart.”

See more examples of how clubs are adopting the new identity.

Download the Voice and Visual Identity Guidelines and review the frequently asked questions.

Read how to Help Strengthen Rotary’s Image and a news release explaining why it’s important to Rotary’s future.



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